Conversion Tracking with Google Analytics, Facebook/Meta Ads and More

Why Conversion Tracking Matters

Adding conversion tracking to your booking or enquiry forms lets you measure the impact of your marketing campaigns. Whether you’re using Google Analytics, Facebook/Meta Ads, or another tracking system, PPM gives you two simple ways to make it work.

Option 1: Redirect to a Custom Thank You Page

This is the most straightforward way to track conversions. You’ll send clients to a page on your own website after they submit a form, and place your tracking code on that page.

How it works:

1. Create a thank you page on your website.

   • Add your tracking scripts to this page following your ad platform or analytics tool’s instructions.

2. Set your redirect in PPM:

   • Go to Settings > Form Settings

   • Scroll down to the Custom Thank You Screen section

   • Enter the full URL of your thank you page (must start with http:// or https://)

3. Save your settings – now every time someone completes your booking or enquiry form, they’ll be redirected to your thank you page, triggering your tracking code.

✅ Best for: Users who want a simple, reliable way to track form submissions using a dedicated page.

Option 2: (Advanced) Dynamic Conversion Tracking

If you’d prefer not to use a separate thank you page, or you want more flexibility, you can fire your tracking scripts directly when a form is submitted.

Important notes:

• This method only works with the PPM Popup Form.

• It will not work if your form is simply opened in a new browser tab.

How to set it up:

1. Add the following code to all pages on your website where your PPM Popup Form appears:

<script>
  ppm.on('REQUEST_SUBMITTED', (message) => {
    console.log('PPM Request Submitted', message);

    // ADD YOUR TRACKING CODE HERE //
    
    // END TRACKING CODE //
  });
</script>

2. Below the // ADD YOUR TRACKING CODE HERE // section, add the snippet provided by your tracking system (for example, Google Analytics, Facebook Pixel, TikTok Ads, etc.).

3. Save and publish your page. Now, whenever a booking or enquiry is submitted via your popup form, your tracking code will fire automatically.

💡 Extra Tip: The response message also includes formType, which will return either "BOOKING_REQUEST" or "INQUIRY". You can pass this value along to your tracking codes by using message.formType for more detailed reporting.

✅ Best for: Advanced users who want direct control over when and how tracking events fire.

Which Option Should I Use?

• Option 1 (Custom Thank You Page) is the easiest and works for everyone.

• Option 2 (Dynamic Tracking) offers more flexibility, but requires technical comfort and only works with the popup form.

💡 Tip: Whichever method you choose, always test after setting it up to make sure your conversions are being recorded correctly in your analytics or ad manager.